Market Report
SETTING THE SCENE
One of the things we admire about the in-house communications and investor
relations profession is the diversity of specialisms it encompasses. However, to
ensure this report remains focused and relevant to the senior end of the market,
we grouped questions, answers, and data into the following key specialisms:
Change and Transformation, Content and Thought Leadership, Corporate
Communications, Internal Communications, Investor Relations, and Public
Relations. To account for the breadth of responsibilities at senior levels, we also
provided an option for function leaders to answer as being responsible for
multiple functions.
Similarly, we refined the scope of industries to reflect our key markets:
Consumer/Retail, Energy & Utilities, Financial Services, Healthcare & Life
Sciences, Industrial & Manufacturing, Media & Entertainment, Professional
Services, Real Estate, Technology, and Telecommunications.
This survey focused exclusively on experienced professionals, covering levels
from Manager through to the C-Suite, ensuring our insights are tailored to those
operating at the highest levels of leadership and decision-making.
Comms Search & Selection
04