Market Report
COMPENSATION TRENDS
Base Salary Distribution
The largest group of respondents fell into the £100k–£150k (UK) and $200k-$300k
(US) salary bands, which highlights this as the benchmark for senior-level in-
house communications and IR roles.
However, 43.36% of UK respondents’ base salary is less than £100,001, compared
to just 11.12% of US respondents under $100,001. Whilst there is an exchange rate
to account for, this confirms and mirrors the trend where UK salaries are
increasingly lagging behind their US equivalents.
At the top end, 12.39% earn £150,001–£200,000, 10.62% earn base salaries over
£200,000 in the UK, and 11.11% earn base salaries over $300k in the US.
Bonuses
81.4% of respondents in the UK and 86.1% in the US report receiving a bonus,
highlighting the critical role of performance-linked incentives in compensation.
Among those receiving bonuses:
Up to 10% of salary: The most common range in the UK received by 26%
of respondents.
21–30% of salary: The most common range in the US received by 27% of
respondents.
Benefits Variances:
In the US, benefits like medical, dental, and vision insurance are nearly universal,
whereas in the UK, there is a wider spread of benefits such as season ticket loans,
cycle-to-work schemes and car allowances.
Annual Leave Entitlement:
The majority of respondents in the UK report annual leave entitlements of 26–30
days (45%), excluding public holidays. In the US, 16–20 days of PTO (Paid Time
Off) is the most common, reflecting differences in labour laws and cultural
expectations.
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